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FIRST buys Clive for undisclosed amount

Expansion comes 18 months after integration of Barkley Kalpak Agency in US, continuing FIRST’s expansion strategy

Pictured: Peter Godfrey, chairman of FIRST

FIRST has bought experiential agency Clive for an undisclosed amount.

The UK acquisition comes 18 months after the integration of Barkley Kalpak Agency (BKA) in the US, continuing FIRST’s global expansion strategy.

Peter Godfrey, chairman of FIRST, said: “We are really excited about the Clive team joining FIRST – they totally complement our existing capabilities, particularly in the area of experiential marketing and live leading edge events.

“Clive has a unique creative culture, a talented team, and a passion for delivering fresh, inspired experiences worldwide for its clients. We share similar values, and are clear that our clients and our people are at the heart of our respective businesses.”

FIRST, founded as an events agency in London in 1996, is now a global events and experiential agency operating from offices in London, New York, Los Angeles and Singapore. Clive, established in London in 2010, expanded to Dublin in 2017 and works with some of the world’s biggest brands.

“We have great synergy with FIRST” said Nick Robinson, MD of Clive. “They have a complementary client base, great people, real ambition, and similar values. This exciting joining together of our teams gives us the opportunity to become part of a global event group. 

“We will leverage local expertise and knowledge in the US and Asia, gain access to infrastructure and processes that we need to support our continued growth, and work with some of the industry’s strongest talent.”

The acquisition increases FIRST’s total workforce to approximately 250 employees worldwide, of which approximately 100 are based in London.

The last set of accounts filed at Companies House for holding company First Protocol Group Limited show a pre-tax profit of £1.7 million and a turnover of £33.9m for the year ended 30 September 2016, up year on year on figures of £1.1m and £25m respectively.

Clive Agency Limited made a pre-tax profit of £152k in the year ended 28 February 2017, down from £601k the previous year. Turnover at the firm remained stable at £9.7m in the same period.

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