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AlliedPRA to acquire Destination Nashville

Destination management company acquires market leader in Music City

Pictured: Destination Nashville founder Rhonda Marko

AlliedPRA has agreed terms to acquire Destination Nashville. The acquisition will provide AlliedPRA with a presence in the Nashville market, which in 2017 welcomed a record 14.5 million visitors, up 4.6 per cent year-on-year.
Destination Nashville founder Rhonda Marko will serve as an active strategic advisor to AlliedPRA, while Jackie Marko will continue to oversee day-to-day operations.

Rhonda Marko said: “Once we become a member of the market-leading AlliedPRA family, we can together redefine our sector’s position in the business events industry.  We are thrilled about the future of this team as an AlliedPRA company.”

Marko founded Destination Nashville in 1994 to provide destination management services to in-bound corporate, incentive and association clients.

Tony Lorenz, chief executive of AlliedPRA, said: “Destination Nashville is the best business in our sector in the Nashville market. As Nashville is a market our clients want us to be in, Destination Nashville is an important component of our expansion strategy. We welcome Destination Nashville to the AlliedPRA family and look forward to building our exciting next chapter together.”

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