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Hotels across Europe hike prices by 3.3 per cent

Price rises accompanied by 1.4 per cent increase in room occupancy to 58.2 per cent, according to HotStats
01/03/2018

Pictured: hotels in Moscow saw a 6.4 per cent year-on-year increase in room occupancy in January

Hotels in Europe saw a 3.3 per cent increase in room rate in January, to €142 (£126), according to the latest HotStats report.

The price hikes were accompanied by a 1.4 per cent increase in room occupancy to 58.2 per cent.

Hotels in Vienna followed a similar trend, but with lower percentage increases. A 0.5 per cent increase in room occupancy to 55.4 per cent came alongside a 1 per cent increase in room rate, to €146 (£129).

“In line with the growth across Europe, hotels in Vienna have benefited from an uplift in demand from the leisure segments this month,” said Pablo Alonso, CEO of HotStats. 

“The investment by Vienna’s local government in cultural and tourist attractions in recent years has broadened the offering in the Austrian capital and generated a record number of bednights for the city, which swelled to 15.5 million in 2017.”

Hotels in Moscow saw a 6.4 per cent year-on-year increase in room occupancy to 62.4 per cent in January, which came alongside a 3.4 per cent drop in achieved average room rate, to €90 (£80).

“Although Russia is well on the road to recovery following the recession which began in 2014 as a result of the rouble collapsing, the drop in crude oil prices and economic sanctions, demand remains resistant to price increases and top and bottom line growth at hotels in Moscow is being almost entirely driven by an increase in volume,” added Alonso.


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