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Travelodge to open 20 UK hotels as it targets business customers

The expansion will include the group’s biggest new build hotel to date - flagship hotel London City Travelodge

Pictured: CEO of Travelodge: Peter Gowers

Travelodge has announced the next stage of its extensive UK expansion programme. The group expects to open 20 new hotels (over 1,900 rooms)
across the UK in 2018, creating 550 new jobs and expanding its network to 578 hotels in the UK, Spain and Ireland.

Peter Gowers, Travelodge chief executive, said: “Today’s announcement demonstrates Travelodge's continued investment in the UK. Despite the uncertainty caused by Brexit and economic pressures, the UK budget hotel market remains attractive, and we are extending our network to put us where our customers want to be, while creating hundreds of new jobs across the country.”

“Much of our recent success has been driven by our investment in quality and growing appeal to business customers. Our new hotels increasingly serve business locations and more and more customers are choosing our new SuperRooms. The opening of our largest ever new build hotel this year, in the financial district of the city of London, shows just how far Travelodge has travelled since we opened our first 20-room hotel by the side of the A38 in 1985.”

The hotels are being developed by third party investors, with an approximate equivalent investment value of £240 million. In addition, following the roll out of 1,000 SuperRooms, the company’s new premium economy concept in 2017, the group will be investing in a further 400 SuperRooms. These will be rolled out to seven more Travelodge hotels in London and regional cities including Bristol, Edinburgh, Manchester and York.

On the back of this investment, the group has seen a rise in more corporate and SME business customers staying at Travelodge hotels than ever before. Today, business customers represent a higher proportion of overall sales than leisure customers. As a result, the company’s 2018 opening programme is more focused on key business-focused locations.

This includes the group’s largest ever new build hotel to date, London City Travelodge, a 395-room property with on-site restaurant in the heart of the City of London. The company’s new flagship hotel is expected to open this summer and will boost Travelodge’s London portfolio to over 70 hotels, making it one of the biggest budget hotel operators in the capital.

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