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Drp partners with Triumph for global press tour

Agency helps British motorcycle firm launch five new bikes across four locations

Pictured: the press tour in San Diego

Drp helped Triumph Motorcycles launch five new motorbikes on its recent global press tour.

The bikes launched were the Speed Triple, Tiger 800, Tiger 1200, Bonneville Speedmaster and the Bonneville Bobber Black across four locations - Almeria, Marbella, San Diego, and Marrakesh - for approximately 80 - 120 press per event.

Drp heavily supported Triumph by providing the location scouting, global and ground logistics, accommodation, route management, food & beverages, AV support and creative designs for each event.

Gareth Bright, marketing events manager at Triumph, said: “The press launch was truly phenomenal. We are so proud that our collaborative vision came to life – down to every last detail. We have received nothing, but positive reviews and we anticipate further collaborations with drp.”

Drp also helped Triumph with its factory visitor centre launch at its headquarters in Hinckley, Leicester prior to the launches. This was done by building a real-life experience within their factory to showcase the new bikes to the public. The event featured the 1963 film The Great Escape as the original bike is currently on show at the Triumph museum. This smaller launch paved a way into the global press tour.

Nick Ruffles, account director for Triumph, added: “I am ecstatic with the success of the press tour launch. We wanted to create an out of the ordinary experience of which we have gladly achieved. The team worked very hard to make this event for Triumph come to light and we look forward to working on future events.”

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