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Mia announces April events programme

The Meetings Industry Association’s April events will feature workshops focusing on securing new business
28/03/2018

Pictured: Philip Cripps, chief executive of Thameside International, will speak at an mia event in April

The Meetings Industry Association’s (mia) April events programme will feature workshops focusing on different ways to help secure new business.

Customer Focus: the key to securing more business
, will highlight how to identify and understand a client’s requirements and buying motivations. Delegates at the event on Tuesday 10 April at Ansty Park, Coventry, will learn from Philip Cripps, chief executive of Thameside International, how to improve their listening and notetaking skills. 

Meanwhile, Lee Ali, founder and managing director of Expo Stars Interactive, a global trade show performance agency, will be running a masterclass called Optimise your exhibiting at trade shows, conferences and seminars.

Taking place on Monday 30 April at Elm Grove Conference Centre, London, the event will address the three key elements for successful exhibiting; a clear strategy, delivering a cohesive and memorable stand experience and placing the right staff in the right roles.


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