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Mia to focus on improving performance at May events

Meetings Industry Association is hosting three events aimed at helping increase business performance in May

The Meetings Industry Association (mia) has three events aimed at helping increase business performance taking place in May.

‘Managing your space more profitably’ on Wednesday 9 May at Whittlebury Hall, Northamptonshire aims to demystify and reveal how implementing a revenue management culture can have such a positive effect on the bottom line. Led by experienced consultant Jo Woods, who has more than 30 years’ experience working in the sector, the interactive workshop will include exercises and conclude with a competitive business game.

Frank Orman, founder of LeadGeneratorsDigital, will be discussing ‘How to leverage SEO in a content marketing world’ at the mia’s latest business breakfast meeting on Monday 14 May. Attendees will discover during the one-hour session at London’s Congress Centre, that while content marketing is now responsible for creating greater exposure opportunities and delivering ever-growing traffic numbers, SEO is still crucial.

And finally on Tuesday 22 May, Mark McCulloch, founder and group chief executive of WE ARE Spectacular will provide the lowdown on how the social media landscape is changing in his ‘Market like it’s 2018; Nuke everything and start again’ seminar.  

For more information about the association's education programme and to book, visit

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