Email the editor

IBTM Americas set for Mexico City

strong sales to North American exhibitors have been reported ahead of the September edition in Mexico City

Pictured: David Hidalgo, Show Director

IBTM Americas has reported strong sales to North American exhibitors ahead of its 2018 edition which takes place on 5-6 September in Mexico City. 

To date, 75 per cent of previous IBTM America stand holders have decided to exhibit this year at IBTM Americas.

David Hidalgo, show director, IBTM Americas, said: “We’re very excited to welcome our new exhibitors for the first edition of IBTM Americas with its new, broader geographic remit.

"We’re following a very successful event in 2017 and, with the market in Latin America still very much in the ascendant, we’re confident our new exhibitors will find the event an excellent opportunity to grow their business.

“We have ambitious plans for IBTM Americas and are committed to ensuring it serves not only as a great backdrop against which to do business, but also to inspire our attendees."

So far, 125 exhibitors have exchanged contracts. Exhibitors attending from North America include NYC Company, Las Vegas, Los Angeles, Toronto, Vancouver and Montreal, who will join domestic exhibitors including Cancun and CDMX, Monterrey and Guadalajara, as well as international exhibitors including Dominican Republic, Peru, Jamaica, Cuba, Portugal, France, Czech Republic, Dubai and Thailand.

With hosted buyer recruitment well underway, the team is on track to secure more than 1,000 event planners and buyers from across North America, Latin America and Europe.

Attracting more than 3,400 visitors each year, the event is built around two days of pre-planned, mutually matched business meetings, with the wider event programme including a full schedule of  education sessions.

IBTM Americas is the result of the amalgamation of IBTM’s successful Latin America event with its North American event. The decision to merge the two events was taken in 2017 to enable IBTM to capitalise on the growing success of its Mexico City event and the rapid development of the market in that region, while allowing for growth in the North America market.

Facebook Share Twitter Share LinkeIn Share