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Hilton takes top spot in Cvent bookings results

Cvent has announced the results of its Top 50 Meeting Hotels in Europe analysis - with Hilton taking top spot
15/05/2018

Cvent has announced the results of its Top 50 Meeting Hotels in Europe analysis - with Hilton taking top spot.

Hilton took the top three spots for generating the most event business in Europe: Hilton Prague, Hilton London Metropole and The Double Tree by Hilton, Amsterdam Central Station in that order.

Marriott, Hilton and IHG are the top three hotel chains represented on the Top 50 list. Cvent said that due to increased group business demand, venues in Europe are ranked in a standalone list in this year’s analysis after previously being included in the Europe, Middle East, and Africa category.

The list was compiled by analysing group booking activity through its Cvent Supplier Network, which sourced more than US$14 billion and more than 40 million room nights in 2017, helping to support more than 715,000 events worldwide.

“With industry research showing the current global value of the MICE industry at $750 billion and growing substantially and Europe dominating with a market share of 42 per cent, there is huge potential for hotels across the region to capitalise on group business opportunities,” said Bharet Malhotra, senior vice president of sales for Cvent’s Hospitality Cloud. “Based on these market trends, it made sense for us to provide a European-only list that would offer the industry what they are looking for: top European venues for their meetings and events.”      

Germany and Spain represent the largest selection of hotels on the list with 12 and 10 in the Top 50 respectively.



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