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TRO included as Omnicom creates international experiential network

TRO among agencies coming together to form Omnicom Experiential Group
24/05/2018

Pictured: the group includes TRO, Auditoire, DOIT!, GMR Marketing and Luxury Makers

Omnicom has launched the Omnicom Experiential Group, a collection of experiential agencies that aims to form a borderless experiential network.

The group, made up of agencies from across the world, includes TRO, Auditoire, DOIT!, GMR Marketing and Luxury Makers. It will focus on strengthening new business development, creating customized teams for clients and creating more opportunities for employees.

“In the current environment where fast-changing technology and customer requirements are driving change, speed is a key competitive edge for our clients,” said Michael Wyrley-Birch, CEO of TRO Group. “As a borderless agency, we can develop global strategies and creative that are relevant and implemented by our local experts at the speed that keeps our clients ahead of the competition.”

“Omnicom Experiential Group provides us an opportunity to combine the strengths of our individual agencies to create an unmatched global offering for today’s leading brands,” said Cameron Parsons, CEO of GMR Marketing. “We know that marketing is changing at the speed of culture. Now, more than ever, creating a truly meaningful connection and building consumer trust through experiences gives us the power to change how people think, feel and behave.” 

Omnicom Experiential Group will include 1,600 practitioners across 29 offices in 16 countries with leadership in five global hubs: London, Milwaukee, Paris, Sao Paulo and Shanghai. The group creates more than 65,000 activations every year, which earn more than a billion digital and physical engagements.


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