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NEC makes £4 million digitalisation investment

The NEC in Birmingham is investing more than £4 million in new digital displays with flexible text and graphics
30/05/2018

Pictured: the new displays are the start of a digital revolution which aims to transform the look and feel of the venue and wider campus

The NEC in Birmingham is investing more than £4 million in new digital displays with flexible text and graphics. The new displays are the start of a digital revolution which aims to transform the look and feel of the venue and wider campus.

The first step in the transformation – which began in January and will last 18 months – will see 185 LED and large format display (LFD) technology screens installed at key locations throughout the site by AV company Anna Valley.

Kathryn James, MD of NEC Group Conventions and Exhibitions, said: “We are committed to continuously improving the customer experience and the digital project has been driven by customer-focused research. We asked visitors, exhibitors and organisers what would make their NEC experience even better – and the results have helped us shape the whole programme.

“We found that visitors wanted more directional signage and information that related to what else they can do on campus. Thanks to this future-looking project, we can now excite visitors about the event they are attending from the moment they arrive, but also help provide essential information about their visit. This means they can keep their focus on the event they are attending and also enjoy everything the NEC campus has to offer.”

The project to date has seen installation of digital displays at key entrance points throughout the venue. These include the bridge link entrance from Birmingham International train station, hall entrances and a revamp of the roundabout at the main Piazza entrance. Future installations include in-hall catering outlets, car park pathways and roads leading into the site.


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