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More than a third of UK business travellers value hotel points over safety

38 per cent of UK business travellers would sacrifice safety for hotel loyalty points, according to CWT research
04/06/2018

Pictured: around a quarter of European travellers expressed concern about safety at hotels

In the UK, 38 per cent of business travellers are happy to sacrifice safety for hotel loyalty and rewards incentives, according to research commissioned by Carlson Wagonlit Travel.

This is among the highest out of all the major countries in Europe. Sweden tops the list with more than half (51 per cent) sacrificing safety for points.

Globally, travellers in the Americas are likeliest to do so (39 per cent), followed by Europeans (34 per cent) and travellers from Asia Pacific (28 per cent).

“Clearly, travellers are very focused on their hotel loyalty points – they will go to great lengths to get their hands on those benefits,” said David Falter, president of RoomIt by CWT. “One way of meeting that challenge – short of tougher enforcement – is to let travellers collect points for booking within policy.”

Around a quarter of European travellers expressed concern about safety at hotels, with the possibility of an ‘intruder’ during their stay the most likely to cause concern. This is followed by a terrorist attack (35 per cent) and ‘disruptions from other guests’ (34 per cent).

Other concerns cited by European travellers were fire (30 per cent) and hotel staff ‘inadvertently’ giving out personal information or room key to a stranger (29 per cent).

More than a third of travellers surveyed (37 per cent) said they take the room key out of key folder so people can’t link the key to the room. Travellers from the Americas (42 per cent) are more likely to do this than those from other regions.

Another tactic is to put the ''do not disturb'' sign on the door when they leave the room – one adopted by 30 per cent of travellers globally and 23 per cent in Europe.

Travellers also believe that the floor they stay on can impact their safety and security. Almost a quarter of those surveyed (23 per cent) said they opt for a higher floor when possible, while 15 per cent choose a lower flower. Around two in ten travellers (21 per cent) said they avoid staying on the ground floor. 

“Security experts typically advise staying between the third and sixth floors, where it becomes difficult for an intruder to break in, but you’re still within the reach of most fire departments’ ladders,” added Falter.


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