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Women reach the top at The Scotch Whisky Experience

The Scotch Whisky Experience has announced three senior promotions

Pictured: The three new additions: Angela Dineen, operations director, Susan Morrison, CEO and Julie Trevisan Hunter, marketing director

Celebrating 30 years of operation, Edinburgh’s visitor attraction The Scotch Whisky Experience has announced three senior promotions.

Susan Morrison has been appointed CEO alongside two others who now join the board; Julie Trevisan Hunter will become marketing director and Angela Dineen, operations director.

Susan Morrison, CEO at The Scotch Whisky Experience, said: “I feel very privileged to take on the role of CEO in such an inspiring business. 

"We have all made a strong contribution to the growth of our attraction and hopefully to the whisky industry too, having each been recognised as a Keeper or Master of the Quaich. 

“The Scotch Whisky Experience team creates a unique experience for our guests, whether they come as a tourist, whisky specialist or corporate visitor.  We welcome people from across the world and take pride in making each visitor feel special."

Each of the three has a long history with the attraction. Susan Morrison, the new CEO and head of the 90-strong team, has worked at the Scottish Whisky Experience since it opened its doors 30 years ago and has witnessed the 6.8 million whisky fans who have visited since 1988.

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