Email the editor

Association of Event Organisers talks tech at annual conference

The AEO Conference returned to Brighton, covering the theme ‘Technology – Artificial or Reality?'

Pictured: The AEO Conference

The Association of Event Organisers (AEO) conference returned to
Brighton, covering the theme; ‘Technology – Artificial or

The Grand Hotel in Brighton hosted 231 attendees, an overall increase in delegates of 13 per cent and 31 per cent more organisers than 2017. The two-day conference was chaired by technology journalist and presenter Georgie Barrat and delivered sessions that focussed on how technology can transform events for both events’ professionals and their customers.

Chris Skeith, chief executive at AEO said; “The AEO Conference has always been a fantastic opportunity to draw together key industry players to learn, share ideas, network and have some fun. 

"Georgie did a fantastic job of weaving it all together and helping us deliver that. A great couple of days down 
in Brighton."

Keynote Stephan Jung kickstarted the first day with a session on mega-trends that will affect society over the next 10 years, with a particular focus on connectivity, mobility, individualism and community. He shed light on the diminishing lifeline of new companies, going from 75 years in 1955 to just 12 years in 2018.

This was followed by the System Reboot session, led by key members of the Business Technology and Innovation Group (BTIG). It took a look at the power of data and discussed a blueprint event organisers could use to link their internal systems to maximise efficiency and effectiveness.

Other sessions covered; using tech to adapt environments and create unique experiences, using AR imaginatively and utilising more affordable VR opportunities like Facebook spaces.

The conclusion drawn from the AEO Conference was that while technology demanded respect and should be embraced rather than feared it is ultimately strategy and not technology that should drive your business forward.

The headline sponsors of this year’s AEO Conference were Freeman, Hiscox Event Insurance and RAI Amsterdam. 

Facebook Share Twitter Share LinkeIn Share