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Association of Event Organisers invests in Leaders of Tomorrow

Talent working group launches Leaders Of Tomorrow training programme

Pictured: Alison Willis, chair of the AEO's talent working group

The Association of Event Organisers (AEO) talent working group is launching the Leaders of Tomorrow (LOT), a free online training programme for sales, marketing and ops professionals within AEO membership. The series of webinars starts from Friday 5 October and will initially run until February 2019.

The LOT training is a specialist programme for event executives and managers and
will launch with an email marketing webinar on delivered by Marilyn Jarman from Espresso Marketing. The next session on October 12 will cover time management for operations teams and will be led by Lou Kiwanuka from OpsShaper. The first sales webinar, 'Developing a System', is on October 19 with Chris Ginnelly, MD of the UK Sandler Training branch.

Alison Willis, chair of the talent working group, said: “The AEO Talent Working Group has introduced this training programme to support Leaders of Tomorrow within AEO membership. The trainers have been carefully selected by the AEO to ensure they can offer expertise in the role as well as an understanding of the events industry.  They have each developed training content in close consultation with senior industry marketing, operations and sales professionals to suit the needs of their teams. With three exceptional trainers on board, I’m really excited to see how rising stars in the industry will translate what they learn into their daily roles.”

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