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IMEX America breaks 2014 growth targets with exhibitor surge

17/02/2012

Events trade show IMEX America will fill two halls of the Sands Expo in Las Vegas this year, organiser IMEX Group has announced.

The exhibition, which launched in October 2011, has grown so quickly that it is now as large as had been anticipated for 2014. 

Organisations that have already booked larger booths for 2012 include Boston, Chicago, Memphis, NYC & Co, Palm Springs and Visit Denver from the USA; plus Argentina, Croatia, Costa Rica, the Dominican Republic, Panama, Tourism Ireland and Scandinavia from other parts of the world.

Meanwhile, new exhibitors already confirmed for 2012 range from Abu Dhabi to Hawaii and Long Beach to Dave & Busters.

Ray Bloom, chairman of the IMEX Group, said: “We’ve been pleasantly surprised to see such a high demand for booth space with eight months still to go before the next show. Of those exhibitors who have contracted since the start of the year, just over a third have doubled the size of their booth. It’s a very positive start to the year and augurs well for the months ahead.”

Bloom added that in line with the increase in the number of exhibitors, IMEX America would also be significantly expanding the size of its hosted buyer program for 2012 – already the largest to take place in the United States. Last year 2,000 hosted buyers attended the show – 80 per cent from North America with the balance originating from 34 world markets.

This year's IMEX America takes place from 9-11 October.

Pictured: Ray Bloom 


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