David Bottrill, MD of DBMT, has said he categorically
disagrees with the view of former chairman David Baker that mainstream
incentive travel is ineffective in improving company performance.
The comments were made by Baker in a news story published on
meetpie.com last week. Bottrill said that Baker’s views were not reflective of
his or the agency’s and that Baker had not been involved with the company since
“I completely disagree 100 per cent with his comments and I
actually think it’s very hypocritical of him, considering that was the basis of
his business and the revenue he has made from the industry,” he said.
He added: “Whilst we agree you have to have a very
structured focus around such programmes, incentive travel is still considered
to be the number one motivator for uplifting performance.
“The key to incentive travel is making sure the programme
and structuring of any incentive that uses travel as a reward is fair
and balanced and achieves the objectives of the client. They key to all of this
is measurement; measuring performance and ensuring the basis on which the
targeting is made is sound.”
Pictured: David Bottrill, DBMT