Logistik Group has been appointed to deliver the experiential ‘Spraycation’ campaign for self-tanning company St.Tropez across the UK and Ireland over the next five weeks.

The live experience will aim to engage, drive awareness and educate the brand's current and potential customers. The roadshow, designed, built and managed by Leeds and London based-Logistik Group, will visit shopping centres in London, Birmingham, Manchester, Glasgow and Dublin over a five-week period.

St. Tropez hopes to reach more than a million people throughout the campaign, which will offer a choice of spray tans inside the privacy of a white beach hut, a VIP one-to-one consultation or the opportunity to relax on a series of branded deck chairs and sun loungers, while listening to a DJ set. Millie Mackintosh star of E4 show ‘Made in Chelsea’, is the celebrity face of Spraycation and will be at the forefront of the campaign.

Louisa O’Connor, project manager, Logistik Group, said: “The live experience has been designed to create a real buzz and excitement around the St. Tropez brand and enable it to win new customers.”

Pictured: The Spraycation experience