Incentive industry stalwart Moira Ann Hearn has passed away after a long illness. British-born Hearn (1949-2012) began her career in the incentive industry working for Marriott Hotels and started her own marketing representation company, Select Group Marketing, in 1987. A member of SITE since 1984, she was involved in the start-up of the SITE Canada Chapter, serving on the Chapter Board for several years, and served for six years on the SITE Global board in the late 1990s.

She will be missed and remembered by family and friends from around the world.

Wendy Fulcher, director of London's Spectra and founder of the Brain Tumour Research Campaign, said: “Moira will be long remembered, respected and loved for many things: Her strong pride in being British, tempered with a passionate love for her adopted city and country. Her strong sense of leadership yet modest humility, preferring to push from behind rather than claim the limelight at the front. How many of us have been mentored by Moira or sought her advice, at whatever stage in our careers, whether as a first-timer or seasoned veteran?

“Her boundless knowledge of and belief in the incentive product – understanding both the client’s point of view and the supplier’s, with an ability to moderate and mediate between all sides with wisdom and impartiality, that garnered trust, respect and confidence from all sides. And her sense of gravitas, tempered with the wickedest sense of humour.”

A funeral service, followed by a celebration of Moira’s life, will be held on July 16 at Rosedale United Church, Toronto. No flowers by request. Donations in Moira’s memory can be made to a charity of your choice.