More than 13,000 people are expected to be immersed in global networking company Cisco’s vision for the future at brand experience Cisco House.
Situated on the roof of Westfield Shopping Centre, Stratford, with views of the Olympic Stadium, access to Cisco House is by invitation only. Invitees include ‘C-suite’ level decision makers, including international executives being hosted by Cisco during the Olympics' period. School groups have also been invited as part of Cisco’s wider legacy plans to engage students to help build a future workforce armed with desperately-needed STEM (Science, Technology, Engineering and Maths) skills.
The two-storey temporary venue - open until September 15 - was created by experience marketing agency George P Johnson. It offers interactive case studies, motion sensor screens, telepresence and 3D presentations for a hands-on experience into Cisco’s capabilities.
Ian Symes, marketing director - UK, Ireland & London 2012 at Cisco, said: “We know it’s business but we’re also humans; we want it to be fun. This is all about what Cisco makes possible, not what we make.”
Andy Bass, head of creative at George P. Johnson, added: “The idea was not a hard-sell but to use third parties to to say 'I used this and it transformed my business’. We wanted to engage them, then extend the conversation.”
Pictured: Cisco’s Ian Symes outside Cisco House’s ‘tube’-influenced 3D experience