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Wi-Fi and Facebook use to drop, tablet use to soar, says industry expert

13/12/2012

Wi-Fi will become less and less important with the surge in the 4G telecommunications network, and tablet sales will soar, according to an industry expert.


 

Speaking at the 8th UK National Association Congress, Ian McAuliffe, director of content and publishing agency, Think Publishing, said: “11 per cent of the UK population has a tablet, but it is expected that by this Christmas Day that figure will rise to 30 per cent."

This statistic underlined the need, he added, for businesses and associations to think long and hard at their long-term strategies concerning online marketing and communications solutions.

Interestingly, 100 per cent of the 100 associations Think questioned in a recent survey said that they had online content and email newsletters, but only 19 per cent had digital edition and mobile presence.


 


Another survey statistic showed that 81 per cent of organisations used LinkedIn, up from 65 per cent in 2011, but this often did not increase paying membership, McAuliffe added. Another finding of Think’s research was that if organisations could cut one social media channel it would be Facebook.

The National Associations Congress is being held today and tomorrow at the Queen Elizabeth II Conference Centre in London.

Pictured: Ian McAuliffe


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