Pictured: The DoubleDutch event app in action
Investors have backed event app producer DoubleDutch's ambitions with US$19 million (£11.4m) of funding.
The San Francisco-based tech firm, which produces mobile event apps for more than 2,000 events worldwide, secured the injection from Mithril Capital Management, taking total investments to USD$37.5m (£22.6m) since it was founded in 2011.
Now, DoubleDutch plans to expand its global presence and deliver new features to event planners.
"More than three years into our journey, we continue to see signs that the market for data driven event technology is massive, under-served, and ripe for a winner-take-all outcome," said Lawrence Coburn, CEO of DoubleDutch.
Mithril says the ‘unique’ DoubleDutch platform was an ideal candidate for investment. Co-founder and managing general partner Ajay Royan added: “Conferences compress 90 days of interactions into 72 hours, but unfortunately few of these connections survive re-entry into daily life.
"While legacy event companies focus on registration or logistics, DoubleDutch's platform uniquely preserves relationships that foster powerful, sustainable, long-term advantages. They are already working with some of the largest event organisers around the world, and this new investment will allow DoubleDutch to focus on identifying and pursuing enormous new opportunities."