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NYC expected to hit 6.1 million delegate mark in 2014

Ever-popular New York City continues year-on-year growth in meeting and convention visitors

Pictured: The newly reopened Rainbow Room

New York City is expecting to end the year with a 3 per cent increase in meeting and convention delegates, with an estimated 6.1 million visitors. In 2013, 5.9 million delegates visited the US city, spending approximately US$5 billion.

As a member of the US Travel Association’s Meetings Mean Business Coalition, convention bureau NYC & Company says it has been working to emphasise the importance of face-to-face meetings and events. Its latest marketing campaign aims to highlight event experiences that can only be had in New York City’s five boroughs, including arts, sport, shopping and dining.

Jerry Cito, senior vice president, convention development at NYC & Company, said: “New York City’s meetings and conventions industry is thriving, with increases in MICE visitation year-on-year. Visiting delegates expect an ‘only-in-NYC’ experience, and the five boroughs do not disappoint. From Broadway to sports stadiums and everything in between, New York City caters to groups of all sizes, interests and needs with unique experiences.”

Experiences being promoted include holding an event in the Empire State Building, taking a theatre workshop at Camp Broadway, hosting a game-day meeting at Yankee Stadium in the Bronx, a private shopping trip to Saks Fifth Avenue and a gala dinner at the Rockefeller Center’s iconic Rainbow Room, which reopened this month after a five-year refurbishment.

Other new venues coming online include One World Trade Center Observatory, set to open in spring 2015, which will have the capacity to host groups of 10 to 450 people, and in 2016, the Empire Outlets, a new retail complex in Staten Island’s St George neighbourhood. The development will include a 200-room hotel featuring 140,000 square feet of hospitality space and a new, free 20-minute ferry ride from Manhattan to Staten Island.

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