Email the editor

The Meetings Show forges partnership to increase buyer attendance

Show working with UNICEO to increase the attendance of senior European corporate buyers
23/04/2015

Pictured: Last year's Meetings Show

The Meetings Show and UNICEO (United Networks of International Corporate Event Organisers) are working in partnership to increase the attendance of senior corporate buyers and decision-makers from bluechip companies across Europe at this year’s show. 

The strategic initiative will see UNICEO’s 200 plus membership of in-house corporate buyers exclusively invited to attend The Meetings Show as hosted buyers.

UNICEO will use its presence at The Meetings Show to network and develop its membership with the show’s UK-focused hosted buyer community, while scheduling in opportunities for meetings with its current membership.  

The Meetings Show event director Steve Knight said: “UNICEO may be new to the market but it is already making significant headway, developing its membership base among top level in-house buyers from across some of Europe’s best known corporations.

“This partnership is significant for both organisations as we bring together industry leaders for a week of networking, education and business in July.”

Debora Piovesan, vice president of UNICEO, said: "We are delighted to be expanding our industry partnerships this year. We have become an industry partner of The Meetings Show in particular due to the evidence that shows it is the leading MICE trade show in the UK and one of the top five trade shows in Europe.

"It is also a great opportunity for us to organise a UNICEO internal meeting, making stronger connections with our UK-based members.”

Organised by Centaur Exhibitions, The Meetings Show takes place on 7-9 July at Olympia, London. Application for hosted buyer status or registration as a visitor at The Meetings Show is open via www.themeetingsshow.com/open


Facebook Share Twitter Share LinkeIn Share