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TRO wins Goodwood contract for BMW and MINI

Experiential agency to design and deliver presence for automotive brands for two years

Pictured: TRO will design and deliver BMW's stand at the next two Goodwood Festivals

BMW and MINI have appointed TRO to deliver their experiential campaigns at Goodwood Festival of Speed for the next two years.

TRO will design and deliver the marquees and experiential components for both brands at the large automotive event, which is expected to attract 200,000 attendees over four days from 29 June to 2 July.

Georgina Emery, events manager at BMW Group, said: "TRO demonstrated a deep understanding of both the BMW brand and invaluable key insights on Goodwood Festival of Speed. We were impressed with the tenacious approach that TRO took with their creative direction, truly putting ‘experience’ at the heart of all our concepts. The agency is energised and passionate about the BMW and MINI brands and we look forward to partnering with them to achieve real stand out for both marques."

Tara Allen-Muncey, account director at TRO, commented: "We are delighted to be working with BMW Group again for Goodwood Festival of Speed, and we’re excited to create engaging and memorable experiences to celebrate the BMW and MINI brands powerfully, appropriately and effectively. We’re embracing the opportunity to produce rich content and incorporate innovative creative technology solutions to capture the hearts and minds of the consumers."

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