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TBA recruits ad agency duo among five new positions

Live events agency says new starters each bring unique abilities to the team

Brand experience and live events agency TBA has unveiled five new starters, including a pair of recruits from advertising agencies.

Alex Beiner joins as new business development director and Amy Lavington as account director. Beiner joins from creative ad agency Fold7, while Lavington joins from independent ad agency 101, where she delivered campaigns for brands including Costa, Avios, Kettle Chips and Innocent drinks.

They are joined by fellow new recruits finance director Matt Lawson, junior producer Sophie Reid and project co-ordinator Hannah Coleman. Lawson joins from Incisive Media Group and will head up TBA’s commercial team, Reid’s last post was with Banks Sadler as project manager across GSK, Rolls-Royce and Hyundai, and Coleman joins from WRG’s London office, having worked on the Royal Dutch Shell account.

Commenting on the appointments, MD Mark Spragg said: “Matt, Alex, Amy, Sophie and Hannah are all outstanding new additions to our team. We went to market looking for specific skills, expertise and personalities to fit our growing organisation – and I’m delighted to say we got them. Each brings a unique ability to the TBA team and I look forward to helping all five flourish during what I know will be a successful time in their careers.”

Lavington said: "I couldn’t have asked for a better time to join TBA. The business is ambitious for growth with a creative vision and team dynamic to match. I look forward to applying my knowledge of brand strategy to good effect within the live experience arena. I’m incredibly excited to be part of TBA’s bright future.”

Beiner said: “Having spent the past few years in advertising and content, I'm thrilled to be joining TBA and returning to the world of brand experience. There's a real buzz about TBA that struck me the moment I walked through the door, and I look forward to becoming part of the team and their amazing work.”

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