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The Pop-Up Hotel to launch events arm

Temporary event hotel business creates new brand The Pop-Up Hotel: Events & Hospitality

Pictured: The Pop-Up Hotel is set to launch its own events and hospitality brand

The Pop-Up Hotel is set to launch its own events and hospitality brand. The temporary event hotel business has already expanded its profile throughout the festival industry and has created a new brand ’The Pop-Up Hotel: Events & Hospitality’ to engage the events, experiential and incentive markets.

The Pop-Up Hotel founder and CEO Mark Sorrill said: “We’re increasingly being asked to create luxury hospitality areas alongside major festivals and sporting events, either by brands or directly by the organisers. The launch of our own events and hospitality business means we can offer these customers a unique and bespoke experience best suited to the brief, but with the very best quality associated with our business.”

The Pop-Up Hotel first debuted at Glastonbury in 2011 with its own private independent site and just 17 ‘rooms’, it has since grown its footprint just outside the festival to more than 500 units and will be seen at festivals this summer including Bestival, Cornbury and End of the Road.

“There is a real opportunity for any high end, outdoor event to offer bespoke glamping and hospitality for businesses as well as individuals,” added Sorrill. “Brands want to create memorable and engaging experiences for their customers, and there is nothing quite like The Pop-Up Hotel hospitality alongside a major event.”

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