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Discover Telford reveals £150m economic impact from business events

Economic impact of business events held in region hit £150m in 2016 – an increase of 20 per cent in three years

Pictured: Telford's Southwater shopping centre

Discover Telford has revealed that the economic impact of business events held in the region hit £150 million in 2016 – an increase of 20 per cent in three years.

During the three-year period to December 2016 more than 100 association and professional sector events chose Telford and Shropshire, and in 2016 alone more than two million business visitors were welcomed to the region.

The number of association events held in the region has also increased across a range of venues, with The International Centre, Telford reporting a 50 per cent increase in association events held over the last two years.

Sarah Bird, destination tourism programme officer for Discover Telford, said: “Business events play a vital role in our growth strategy and so we are delighted to see more events choose our region; it is the ultimate endorsement. 

“Our investment has always been about the customer, ensuring we are future fit for all needs and delivering an outstanding visitor experience. We are very proud of our events product and so we welcome more event organisers to Discover Telford for themselves.”

New events to the region include B-APCO (British Association of Public Communications Officers), Association for Cultural Enterprises, UK Serials Group, National Grid and AGA.   

The announcement comes as Telford prepares for its 50th anniversary in 2018, an event which will mark the coming of age of a town that is being hailed as the fastest growing town in the Midlands.

The increase in economic impact from events follows significant investment in the region, where almost £1bn has been invested in the last five years in developing transport, business and leisure infrastructure.  This investment includes the £250m Southwater development which is home to The International Centre, Telford, with its 15,000 sqm event capacity and flexible auditorium and exhibition facilities.

Investment in the region continues with the new 1,450 capacity conference auditorium recently opened at The International Centre, Telford, a £200m investment in Telford Shopping Centre to create an exciting new shopping destination, a £7m iconic, glass-sided foot bridge linking Telford Central railway station with the town centre and convention district, new restaurants, leisure attractions as well as the £1.25 million restoration of the world famous Iron Bridge. 

Discover Telford is exhibiting at International Confex March 1st-2nd on stand D45C at Olympia, London.  The team will be showcasing its new events proposition and providing buyers with the chance to experience Telford in virtual reality with the 360 Telford Virtual Visit.

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