Email the editor

TRO helps launch Lucozade Zero-Missguided collaboration

Experiential agency designs and delivers Zero to Pay campaign, which will be rolled out across 12 cities in 8 weeks

Pictured: the Zero to Pay campaign was officially launched on Thursday 30 March at Stratford

TRO has helped Lucozade Zero and fashion retailer Missguided launch their collaboration in a series of promotional and experiential marketing activities.

The agency has activated the Zero to Pay campaign, offering consumers giveaways and discounts, all of which can be found through promotional notes on mini cans of Lucozade Zero.

The collaboration launch took place on Thursday 30 March at Missguided's store in Westfield Stratford and the campaign be taken through 12 cities over 8 weeks.

Charlotte Flook, senior brand manager, Lucozade Energy said: "With a shared target audience of young, fashion savvy females, the partnership with Missguided presents fantastic brand synergy. TRO has designed a bold liquid on lips campaign which will achieve mass trial and get consumers excited about the product."

Facebook Share Twitter Share LinkeIn Share