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Freeman listed in Ad Age's Top Agency Report

Company nominated as among the top 25 World World's Largest Agencies in annual ranking and analysis
11/05/2017

Pictured: Kim Myhre, senior vice president and managing director at FreemanXP EMEA

Freeman has been ranked among the top 25 World's Largest Agencies in Ad Age's annual ranking of advertising and marketing agencies, the Top Agency Report for 2017.


The company has also been named a top US agency across the experiential, promotion, and healthcare categories. 


Kim Myhre, senior vice president and managing director at FreemanXP, EMEA said: "These rankings are an important indicator of the continuing rise of brand experience on a global scale.They highlight that live experiences are firmly on marketers’ agenda, as they endeavour to design truly integrated campaigns that allow them to connect, engage and convert audiences across multiple platforms.


"Brand experience is now such an important part of the overall marketing mix, because it has a unique ability to bring people together in a shared, engaging and memorable experience. We expect that the sector will only continue to grow, and we’ll remain a key player on agency ranking lists worldwide."


The report found that experiential is growing faster than advertising, public relations and media, and is only slightly behind digital where growth slowed from 13.5 per cent in 2015 to 8 per cent in 2016.


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