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Microbiology conference pushes up Edinburgh hotel rates 20 per cent

Hotstats reveals year on year rates climbed £93 to £113 as Scottish capital hosts major events
14/06/2017

Pictured: Edinburgh, where year on year hotel rates went up 20 per cent in April 2017


Major events including the Microbiology Society Annual Conference saw year on year hotel rates in Edinburgh jump 20 per cent as occupancy rose 7 per cent for the month of April.


In the latest UK Chain Hotels Market from Hotstats, average room rates (ARR) across Edinburgh went from £93 in April 2016 to £113 in April 2017. The report reveals hotels in south west rose 4 per cent while hotels in Birmingham fells 5 per cent in the same period.


Hotstats attributes the increase in Edinburgh to a number of major conference and sporting events.


"In addition to the 1,200-strong delegation at the Microbiology Society Annual Conference hosted by the EICC, the Scottish capital welcomed attendees to the Edinburgh International Science Festival and Melrose Sevens Rugby, which helped drive a 6.6 percentage point increase in occupancy, to 89.2 per cent," the report said.


"Europe’s largest annual gathering of microbiologists as well as the more leisure-focussed events enabled hotels in Edinburgh to record significant increases in achieved average room rate in the residential conference (+46 per cent), corporate (+20 per cent), individual leisure (+21 per cent) and best available rate (+19 per cent) segments."


Occupancy in Birmingham fell to 72 per cent in April 2017, an 8 per cent drop from the previous year, causing rates to fall £85 to £81. Report authors blamed that on the late Easter this year: "The extended holiday period around Easter resulted in a reduction in demand from key commercial sources for hotels in the West Midlands city, with residential conference and corporate demand accounting for just 34.8 per cent of total demand this month, compared to 43.2 per cent in the 12 months to April 2017."


South west hotels increased ARR 4 per cent, from £81 to £84, while occupancy went up 75 per cent to 76 per cent.



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