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TRO pumps up Vauxhall's Goodwood experience

Experience agency takes inspiration from a service station at this year’s Goodwood Festival of Speed
29/06/2017

Pictured: TRO's Vauxhall activation

TRO is delivering a fully immersive experience for automotive client Vauxhall at this year’s Goodwood Festival of Speed.

The experience agency says it has taken inspiration from a service station to create a host of technology elements for its main consumer activation.

Visitors will be able to take part in a virtual reality driving experience, a digital windscreen defrost challenge and a forecourt airline jukebox experience. The activity culminates in a photo opportunity in the Vauxhall Car Wash.

TRO has also created the Vauxhall Family Experience, which features car racing and a football game.


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