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American Express completes Banks Sadler acquisition

Agencies say merger combines two respected brand names, with Banks Sadler offering 'independent agency mindset'
01/09/2017

Pictured: Issa Jouaneh, senior vice president and general manager of American Express Meetings & Events

Banks Sadler will bring an "independent and entrepreneurial" mindset to American Express Global Business Travel (GBT) as it completes its acquisition.


The international event management agency, headquartered in London, has now formally become part of American Express Meetings & Events, a division of American Express GBT.


Issa Jouaneh, senior vice president and general manager of American Express Meetings & Events, said Banks Sadler customers would profit from an expanded value proposition.


He said: "We are bringing together one of the most respected agencies in the meetings and events sector with our leading capabilities and global footprint. The future of the business, and the collective value we can provide customers, is very exciting – everyone involved stands to benefit."


Leigh Jagger, chief executive of Banks Sadler, added: "We bring an independent and entrepreneurial agency mindset to the table. This combined with the expertise and global footprint possessed by one of the largest travel, meetings and events companies in the world will generate massive opportunities for the business and our customers."


 With the completion, nearly 250 Banks Sadler employees have joined GBT’s approximately 12,000 employees around the world.


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