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Principal Hotel Company launches new meetings offer

Smart Space is comprised of nine service features including a live availability booking service

Pictured: a new Burr & Co breakout area

Principal Hotel Company, a collection of over 35 properties throughout the UK under the PRINCIPAL and De Vere brands, has launched a new meetings and events product, Smart Space.

The initiative is comprised of nine service features including a live availability booking service, up to 1GB super-fast Wi-Fi, interactive displays and an on-site team of experts.

Tony Troy, chief executive at Principal Hotel Company, said: “We are delighted to launch Smart Space. A huge amount of work has been put in to creating our streamlined meeting and events offering, delivering a future fit service that ensures every experience with us is memorable. As well as ensuring the functional elements of any event are of the highest standards, Smart Space also ensures that our guests benefit from these new initiatives following a significant financial investment and refurbishment across the group.”

Smart Space’s nine service features promise ease of booking; inspirational meeting rooms; a personal conference host; tech-savvy support; new Burr & Co. breakout areas; new nutritionally balanced delegate menus; the Principal Hotel Company’s three existing rewards programmes – Applause Rewards, ShowTime Rewards and Trainers’ Club; inspiring outdoor spaces and access to a team of specialists to help ensure delegates get moving and remain motivated throughout the day.

Smart Space is already available at a number of flagship properties across the portfolio, including at De Vere Beaumont Estate, Berkshire, De Vere Latimer Estate, Chesham, Buckinghamshire, De Vere Wotton House, Surrey, De Vere Grand Connaught Rooms, Covent Garden, Principal Manchester, Principal York, Principal Edinburgh George Street and Principal Edinburgh Charlotte Square, and will be rolled out across further properties in the portfolio in the coming months.

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