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NYC & Company kicks off 2017 European MICE Road Show

City’s official destination marketing organisation to visit London,Stockholm and Madrid

Pictured: New York City

NYC & Company, New York City’s official destination marketing organisation and convention bureau, has kicked off its 2017 European MICE Road Show.

Members of the NYC & Company convention development team will showcase New York City as a global meeting and incentive destination to influential European buyers across three cities; London Stockholm and Madrid.

“From unrivalled hotel options, to one-of-a-kind event venues, New York City offers truly unmatched meetings experiences that deliver a return,” said Jerry Cito, NYC & Company’s senior vice president of convention development

New hotels In New York City this year include Ian Schrager’s Public hotel and MOXY NYC Times Square, home to the largest all-season hotel rooftop event space in the City. Firmdale Hotel’s The Whitby has also opened, as well as The James New York – NOMAD in Manhattan. Over in Brooklyn, The William Vale and 1 Hotel Brooklyn Bridge are among the boroughs most prominent new hotel openings. 

The opening of several brand new major landmark attractions in Times Square, Manhattan have also provided opportunities to host private events. These include, Gulliver’s Gate, an interactive world of miniatures across a 23,000-square-foot space occupying the ground floor of the former New York Times building. The events spaces at National Geographic Encounter: Ocean Odyssey, and the first-of-its-kind NFL Times Square Experience are also on offer.


European buyers will be updated on the latest developments regarding Jacob K. Javits Centre’s $1.5 billion expansion, which will add additional event space in the coming years, including the largest ballroom in the Northeast. Furthermore, details will be revealed on the much-anticipated Hudson Yards development which, when complete in 2025, will be the largest private real estate development in the history of the United States and the largest development in New York City since Rockefeller Centre.

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