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North American visitors drive record tourism in London

An increase in the number of visitors from the US and North America is driving record tourism numbers across London
13/10/2017

Pictured: Visitors in London

A sharp increase in the number of visitors from the US and North America is driving record tourism numbers across London according to London & Partners.

The latest official data shows London welcomed a total of 5.5 million international visitors between April and June - an increase of 10 per cent on the same period in 2016 and a record for the period. Overall, visitors spent £3.4 billion during their visits to London between April and June, 15 per cent more than the same period last year. The number of visitors coming to London from North America rose by 30 per cent to 976,000 and the amount of money they spent rose by 23 per cent to £764m.

Last month, London published a new Tourism Vision for the city which projects that by 2025 more than 3.3m US visitors a year could travel to London (up from 2.32m in 2016), cementing America’s position as London’s most important market for international tourism.

Andrew Cooke, acting CEO at London & Partners, said: “It is fantastic news that growing numbers of people are opting to visit London to sample the best of our capital. London is open to the world and has an appeal that clearly extends across the globe with its cultural, sporting and historical attractions."

London’s tourism industry is worth 11.6 per cent of the capital’s GDP and 9 per cent across the UK as a whole. The sector employs 700,000 people in London. Some of the other fastest growing markets for visitors to London by 2025 are China (103 per cent growth), India (90 per cent growth), and the UAE (43 per cent).

The Tourism Vision for London, which is backed by more than 100 industry partners and supported by the Mayor of London, also projects visitor spending to grow by almost 50 per cent to £22 billion a year, up from £14.9 billion (2016).


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