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Keith Prowse signs five-year Wimbledon deal

Appointment unifies offering to create single official Wimbledon hospitality experience

Pictured: Keith Prowse and the AELTC hope to evolve the hospitality service at Wimbledon

Keith Prowse has signed a five year deal to be official hospitality provider at Wimbledon, starting in 2019.

The announcement marks a change in both the structure and presentation of corporate hospitality at the tournament, simplifying the route to market with a single official brand offering.

Mick Desmond, commercial and media director at the All England Lawn Tennis Club, said: “We are delighted to extend our partnership with Keith Prowse as our exclusive hospitality provider for the next five years. The AELTC engaged in a rigorous tender process, which was overseen by International Stadia Group, before choosing our preferred supplier. The submission by Keith Prowse showed an unmatched understanding of our business and heritage, and demonstrated a clear view of the opportunities presented by unifying our offering to create a single official Wimbledon hospitality experience.”

Keith Prowse and the AELTC hope to evolve the hospitality service at Wimbledon, while also exploring new opportunities, such as stronger working links with The Wimbledon Foundation, the official charity of the AELTC.

Andy Vinsen, MD of Keith Prowse, said: “We are delighted to have been awarded this contract and are looking forward to continuing our great partnership with Wimbledon. We already have an award-winning proposition and are excited at the opportunity to take a holistic approach to hospitality spanning inside and outside of the grounds, doing what we do best; define, build and deliver world-class hospitality experiences.”

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