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Abu Dhabi launches fund to boost events

New private sector involvement will increase number of emirate-wide events and festivals in a bid to drive tourism

Pictured: Abu Dhabi

Abu Dhabi is launching an incentive scheme in order to drive tourism.

Led by the department of tourism’s events bureau, the Advantage Events Abu Dhabi initiative is being introduced to boost the emirate’s appeal as a thriving tourism destination by funding leisure and entertainment events driven by the private sector. This will also support existing businesses, and encourage new events to be introduced.

It is expected that both domestic and foreign companies looking to expand their footprint in the region will be the most likely to take advantage of the new Abu Dhabi scheme.

Creating a larger calendar of events by building on Abu Dhabi’s expanding meetings and events sector is a key strategy of the department, which aims to make use of the venues and facilities across the emirate, in a bid to attract even more visitors to explore Abu Dhabi.

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