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£20m Bear Grylls theme park to open at NEC

A brand new £20m attraction, The Bear Grylls Adventure, is set to open at Birmingham’s NEC in 2018

Pictured: Bear Grylls

A brand new £20m attraction, The Bear Grylls Adventure, is set to open at Birmingham’s NEC in 2018.

Merlin Entertainments has created the 8,000 sqm experience in partnership with the adventurer and it will open as a permanent attraction feature at the NEC.

Kathryn James, MD for the NEC Group Conventions and Exhibitions, said: “To say we are excited about the The Bear Grylls Adventure opening at the NEC next year is an understatement, and we are particularly looking forward to working with Merlin on making the attraction a success.

“The addition of The Bear Grylls Adventure to our campus really cements our position as a year-round destination. We are hoping to lead the way with organisers by adding extra content to help extend their shows whilst at our venue – workshops and live experiences, multi-day events for example – building not only their audiences but also increasing footfall around the site.”

Visitors to The Bear Grylls Adventure can choose from activities including – Dive, Climb, iFLY (indoor skydiving) and the highest free-roam high ropes in Europe. In addition guests will be given entry to Basecamp, where everyone can learn and practice basic adventure skills.

Nick Varney, CEO of Merlin Entertainments, said: “In a project that has taken nearly two years in the creation, Bear has been involved in each step of the attraction’s development – from the initial concept, to providing expertise and insight into the challenges. The market for adventure-based activities has incredible potential. Our research shows that nine out of ten young adults* are actively seeking adventure and challenge experiences, and this trend is set to continue.”

Bear Grylls said: “I have been so lucky to experience some of the toughest environments and challenges the world has to offer. When your greatest fears are laid bare, you have to keep your nerve and dig deep. That “never give up spirit” is what I hope to inspire in as many people as possible through this huge endeavour. The scale of challenges that can be found at Bear Grylls Adventure are truly mind blowing and it allows millions of others to find the courage and tenacity to conquer their own Everest.”

  • Anonymous user 04/12/2017

    Eu sou fã do Bear Grylls quero que ele faça mas aventuras pelo mundo por favor não pare pq é muito legal e acho incrível as coisas que ele faz.

    (I'm a fan of Bear Grylls I want him to do more adventures around the world please do not stop because it's really cool and I find it incredible the things he does.)

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