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Third of attendees willing to travel 10 hours to international events

International travellers are far more flexible than domestic travellers, according to research from the Barbican
20/11/2017

Pictured: The Barbican

International travellers are far more flexible than domestic travellers, with almost one third willing to travel 10 hours to events, according to research from the Barbican.

Despite a recent poll that found 58 per cent of domestic attendees want to keep journey times to events to less than an hour, 32 per cent of international visitors are willing to travel 10 hours. 

The poll of 120 Barbican clients shows that while distances need to be kept short for domestic events, people are far more open minded when it comes to going abroad.

Jackie Boughton, the Barbican’s head of events, said: “Ten hours plus travel is great news for international events coming into London. It puts so much of the world in our catchment area, particularly when you realise that 52 per cent were willing to travel more than six hours.”

The research was conducted among more than 120 Barbican clients during autumn 2017 – 53 per cent of respondents were corporate bookers, 21 per cent association and 26 per cent agency.

  • Anonymous user 20/11/2017

    I just asked my survey panel and 100% agreed this is a pointless survey but at least it beats their begging emails for votes in the M&IT Awards.


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