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"Spectacular engagement" secures Swinton follow up for mclcreate

Event management company delivers follow up events for high street insurance broker after successful conference

Pictured: Swinton's Annual Conference, held at the Hilton Birmingham Metropole

High Street insurance broker Swinton has appointed mclcreate to deliver a series of follow up events following a successful annual conference.

The event management company, which is mid-way through a five-year transition from AV supplier to full service provider, organised Swinton’s Annual Conference at the Hilton Birmingham Metropole Hotel and achieved high levels of delegate engagement, both at the event and for online content. Around 750 employees attended the conference and a further 1,060 watched the stream – 886 of whom watched live. The online Q&A session attracted 10,000 hits, as delegates were introduced to new branding and Swinton’s ‘branch of the future’.

As a result, mclcreate has called on for the Open 2016 series of events, which link back to the themes from Swinton’s main conference.

Gilles Normand, CEO of Swinton, said: “We wanted a fresh, forward-thinking event that demonstrated our commitment to change, empowered our employees and showed how we could work together to achieve great things in the future. The levels of engagement at the conference and via the live stream were truly spectacular.”

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