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'Undiscovered' Guam targets UK planners

Pacific island beefs up meetings and incentive offer with new convention bureau and convention centre

Pictured: The island nation of Guam

Guam's new convention bureau says the destination remains "undiscovered" among UK corporate groups, as it reveals a 7.2 per cent increase in arrivals in its first year of operation.

Guam Visitors Bureau, which is targeting the UK market as part of its strategy to increase meetings and events, is working to entice UK event organisers, saying its corporate offer is even stronger since opening its new convention centre at Dusit Thani Guam Resort last November.

It comes as the Pacific island bureau reports year on year visitor numbers grew 7.2 per cent in August 2016, while overall figures are expected to reach 1.5 million visitors in 2016, up from 1.4 million in 2015.

Pilar Laguana, director of global marketing for Guam Visitors Bureau, said: "Guam is still undiscovered by the British both for personal and business travel.  

"It has plenty to offer anyone who is looking somewhere new and different; unspoiled Pacific Island natural beauty, superb traditional food and culture, and meetings capabilities with technology. Having been able to build up a tech infrastructure from a clean slate, the island offers strong Wi-Fi connectivity."

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