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AIME kick off venue revealed

Precursor to Asia-Pacific Incentives & Meetings Expo (AIME) to take place at new venue 400 City Road

Pictured: Preparations for the AIME Welcome Event take place on the streets of Melbourne

The venue for the anticipated Welcome Event for Asia-Pacific Incentives & Meetings Expo (AIME) has been revealed as 400 City Road, Melbourne.

Previously kept under wraps, the kick-off will take place on Monday 22 February, the evening before the two-day trade show, and will follow the theme of One Year in Melbourne in One Night. 400 City Road has been described as a new and undiscovered warehouse location, with guests set to be among the first to experience it.

Karen Bolinger, Melbourne Convention Bureau  CEO said: "It was vital that our one year in Melbourne in one night theme incorporated a unique location, as Melbourne is renowned for its diverse event spaces as well as being a city full of surprises."

AIME is taking place 23-24 February and is expected to attract more than 4,000 delegates.

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