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AOK to launch new brands as it toasts hospitality appointments

Company readies for 'busy' 2016, including office move and brand reconfiguration

AOK Events CEO Alex Hewitt

AOK Events has been appointed to run hospitality at The London Motor Show and Concours of Elegance, as the company revealed event numbers rose 40 per cent in 2015.

The agency, which was an official vendor for the Rugby World Cup, says it expects a busy 2016 following its appointment to the major shows. It is also preparing to move into bigger headquarters in Clapham and launch three brands this year.

It follows a "tremendous" 2015, which saw AOK help deliver 1,500 events, up from 1050 in 2014, along with the appointment of Mike Kershaw as non-executive chairman and acquisition of Cavendish Hospitality & Events.

The company, currently headquartered in Hammersmith, is expecting to hit £7 million turnover as a result.

CEO Alex Hewitt said: "2015 was a tremendous year for AOK Events. We greatly increased our headcount with 11 new full time members of staff joining us, resulting in AOK Events needing bigger offices and as such we move to Clapham Junction at the end of this month. 

"Appointing Mike Kershaw to the role of non-executive chairman has given us some serious industry expertise and Mike’s remit of helping grow the business has already borne fruit.

"Buying The Cavendish Consultancy has improved our portfolio of corporate hospitality customers, as well as giving us the opportunity to organise a growing number of track cycling team-building days at the Lee Valley Velopark and further acquisitions are expected in 2016. We are re-branding as part of the office move and launching three AOK brands in 2016 AOK Venues (our venue finding business), AOK Cavendish (corporate hospitality & tickets) and AOK Creative (conferences, parties, incentives, team-building bespoke events). It looks set to be a busy year and we are thrilled!"

AOK Events' increased events business was helped by the Rugby World Cup, which included some 200 hospitality bookings, as well as a large increase in venue finding business.

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