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AV decisions no longer price driven, says Church House Westminster

Only one third of event organisers make decisions on AV services based on price, claims Westminster venue
25/05/2016

Pictured: The Assembly Hall at Church House Westminster

Only one third of event organisers make decisions on AV service based on price, according to a survey carried out by Church House Westminster.

The central London venue asked 87 of its clients what was important to them when choosing AV. Just 34 per cent were guided by price, compared to 42 per cent when Church House asked them the same question in 2013.

There is also an increase in the number of organisers using in house AV services and technology – 45 per cent will choose this option, a small increase compared to the 42 per cent three years ago. Event planners using an external AV agency has remained relatively static – 14 per cent compared to 15 per cent in 2013. 

The venue carried out the poll among its clients to further understand what event planners require when it comes to event technology. 

Church House Westminster general manager Robin Parker said: “Over the years we have made significant investment in technology and infrastructure so we can provide clients with the latest services which meet their event requirements. 

“Whereas price was previously one of the main driving forces in the decision making process, it appears that event planners are now focusing on what is important – having the right AV for the event and meeting their audience’s needs.”


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