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Aberdeen looks beyond oil and gas with ambassador programme

City expands ambassador network to help diversify its industry reputation among conference organisers

Pictured: the proposed new Aberdeen Exhibition and Convention Centre (AECC), once a £333 million transformation is finished

Aberdeen has revealed plans to broaden its reputation beyond the oil and gas industries by expanding its ambassador programme.

The Aberdeen Ambassador Network (AAN) says it is actively looking for new ambassadors to help showcase the region's variety of industry sectors. Falling oil prices were blamed for the underperformance of Aberdeen hotels last year, which registered falls in occupancy and profit levels.

It comes as Aberdeen's main conference facility, the Aberdeen Exhibition and Conference Centre, undergoes a £333 million transformation.

Jenni Fraser, business development manager at VisitAberdeenshire, said: "When people think of business tourism in the north east, they often think only of the energy industry – but our ambassadors work across a wide spectrum of fields, and bring an incredible variety of events to the region.

"The world-leading research carried out in the city’s higher education facilities, agencies and institutes makes our area unique in terms of excellence in a wide variety of disciplines."

The programme is the result of a partnership between VisitAberdeenshire, Aberdeen Exhibition and Conference Centre, University of Aberdeen, Robert Gordon University and the James Hutton Institute.

AAN is hosting an event to welcome new ambassadors on 30 November at the city's Malmaison Hotel.

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