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Aberdeen tackles decline with showcases

International event buyers are given a taste of the city's meetings offer, following a slump in hotel occupancy

Pictured: AECC director of sales and marketing Louise Lonie

Aberdeen is tackling declining occupancy rates by welcoming delegations of international event planners to showcase its meetings offer.

Hotel rates and occupancy levels have plunged since oil prices started to fall in 2014, and anecdotal reports of a drop in energy-specific meetings and events activity, the Scottish city is attempting to appeal to a global audience with a series of fam trips organised by the Aberdeen Exhibition and Conference Centre and VisitAberdeenshire.

Analyst BDO's Hotel Britain Report 2016 reported that occupancy has fallen by more than 9 per cent in Aberdeen hotels in 2015, so in a bid to promote the city visitors from France, Holland, Sweden and Ireland have been taken to venues such as The Chester Hotel, the Beach Ballroom, Meldrum House Hotel and Crathes Castle, as well as sampling seafood at The Silver Darling Restaurant before guests took part in a mini highland games.

AECC director of sales and marketing Louise Lonie said: “We are giving guests the benefit of seeing the city from a local perspective, uncovering all the hidden treasures of Aberdeen, as well as giving an insight into the teamwork that is so prevalent here in Aberdeen.”

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