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AbleMaxx MD launches Exclusively Thames Valley

Meetings and events resource the first of its kind for Thames Valley, says founder Maxine MacPherson

Pictured: Maxine MacPherson

The first online resource showcasing the Thames Valley to the meetings business has been launched by AbleMaxx MD Maxine MacPherson.

The new site, Exclusively Thames Valley (ETV), provides buyers with a range of venues and experiences in the region, while giving suppliers a platform to promote their services.

Exclusively Thames Valley founder MacPherson spent nine years with the now-defunct European operation of AlliedPRA, a destination management company which was officially dissolved on 22 April, before establishing AbleMaxx in July 2014.

MacPherson said: "I was amazed that there was no resource showcasing all the Thames Valley has to offer the MICE industry.

"When you consider the sheer volume of event and meetings activity going on here, I wanted to give the industry one place to go for a unique look at the well-known venues, the hidden treasures and the great event experiences available in the Thames Valley."

ETV covers the areas of Berkshire, Buckinghamshire, Oxfordshire and Surrey. One of the first venues to sign up includes five-star Clivedon House.

MacPherson adds: "Rather than just give buyers information they can easily find elsewhere, we want to give them an insight into these amazing venues and activities – tell them stories they might not know, really bring these venues to life and highlight what they have to offer. We have a great core of members now, with more coming on board all the time.”

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