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AccorHotels conjures up £200k boost with Wizardry Wins incentive

Group has boosted its UK business to the tune of almost £200k since launching its Wizardry Wins planner incentive
07/04/2016

Pictured: Accor is offering several prizes including a weekend stay in Oxford, one of the filming places of Harry Potter

AccorHotels has boosted its UK business to the tune of almost £200k since launching its Wizardry Wins planner incentive.

The nationwide campaign targets UK event planners and aims to increase the number of meeting and event bookings made throughout 2016, with prizes including a luxury trip for two to Los Angeles. 

Since its launch in February, the scheme has seen 125 agents sign up and a total of £194k business confirmed in the first month. 

Dana Lewis, director of MICE and leisure, AccorHotels UK and Ireland, said: “Wizardry Wins has had a fantastic response from agents who have been keen to get involved with the incentive. We have got lots of fun activities planned for the remainder of the promotion including a summer agent Quidditch tournament, a fam trip with magical pop-up cinema showing Harry Potter, and during The Meetings Show in June we will be hosting a Wizardry Wins-themed party at the Novotel London West. We are optimistic about the success of this campaign which aims to keep AccorHotels front of mind among agents and drive sales.” 

In February AccorHotels awarded £100 Amazon vouchers to one agent just for signing up and there are still many opportunities for agents to win prizes. 

AccorHotels will be giving away three incentives in the next prize draw, including a weekend break in Oxford, £150 Pandora voucher and London Zoo tickets.

For more information and to enter the prize draw, visit www.winwithaccor.com.


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