Active network has been selected to provide technology to the Apple product event, Macworld 2013.

Taking place at the Moscone Center, San Francisco, from 31 January-2 February, 2013, Active Network will use its ConferenceTM platform to provide tools for building communities, tracking activity, monitoring attendee behaviours and delivering content to mobile devices.

Prior to Macworld 2013, attendees will be able to identify fellow attendees, speakers or exhibitors with similar interests and engage with them before, during and after the event.

JR Sherman, senior vice-president of business solutions at Active Network, said: “The worldwide Apple community comes to Macworld/iWorld for the unique benefits that only come from meeting face-to-face.

“Our Conference solution is transforming face-to-face interaction by making events persistent, connected and measurable 365 days a year.”